Kayo's Business School
Week 1 ยท Day 6

๐Ÿงบ The Bundle Trick

The power of bundles

The Concept

Want more sales without finding new customers? Bundle things together.

1 item for $2 ยท 3 items for $5.

The buyer feels like they saved a dollar โ€” and you earn $5 from one conversation instead of $2.

The Example

Every fast-food combo meal works this way: burger + fries + drink costs less together, but most people pick the combo โ€” so the restaurant sells more overall.

๐ŸŽฏ Your Mini-Challenge

If you were selling homemade lemonade, what snack would you bundle with it?