Kayo's Business School
Week 2 ยท Day 12

๐Ÿค Customer Obsession

The secret to repeat customers

The Concept

The easiest sale is to someone who already bought from you and loved it. To earn that love: overdeliver.

Deliver 5 minutes early ยท add a handwritten thank-you note ยท sneak in a tiny extra.

The Example

Think of your favorite snack stand or restaurant. They remember your order, they're fast, they're friendly โ€” so you keep coming back. That's a repeat customer.

๐ŸŽฏ Your Mini-Challenge

What is one tiny "surprise extra" a business could give you that would make your day?